The recreational junior ski boot market is going adjustable and this important segment is rapidly adopting the adjustable ski boot concept that Roces launched in 2006 with the first generation of IDEA ski boot. It was a revolutionary concept, a killing innovation coming from an outsider of the ski industry (but not so outsider in the skate industry, where Roces already imposed the adjustability as a standard). Being the inventor and the first comer (still in solitude) of a product category that has set the new standard, the goal of becoming number one of the whole recreational ski boot market is now a stone’s throw away.
IDEA represents a unique product, basically it is today the only ski boot that grows with your kids’ feet. Feet and ski boots grow together and not only in length! Thanks to its high-durability material and hardware each IDEA model turns into a reliable companion for many years.
IDEA is the first ski boot able to grow along with your child. Through the patented “6 in 1” device the size of the boot can be easily adjusted.
This allows the boot to actually grow along with your child. Roces is innovating the ski world through the technical knowledge acquired in the skating industry. The outcome is IDEA a true revolution in kids skiing.
The variety of materials and technology used in manufacturing have made IDEA a high quality boot perfectly suited to introducing children to the
sport of skiing in an easy, technically efficient and absolutely safe manner:
The “6 in 1” system is unbelievably easy to use: to select the right length you just need to rotate the lever placed on the lower part of the boot (close to the heel) to the chosen size.
1. Open the buckles of your boot;
2. Rotate the lever to reach the desired size;
3. Close the lever to the proper peg.
The staple feature of IDEA’s liner is a unique adjusting system.
Unlike any other system today the bellows allow real growth of the liner allowing for the natural development of the foot. The Liner Bellows System (LBS) has been devised to avoid any uncomfortable pressure through all parts of the foot. The bellows (LBS) system allows the liner and shell to work in tandem to produce a fit that is accurate, comfortable and warm.
In fact the natural/resting position of the liner is with the bellows extended to the largest size (PIC. A), while shortening the shell makes the bellows compress (PIC. B) into smaller sizes. It is easy to see that it is not the foot that makes the liner grow, but the shell itself.