  IDEA is not simply an innovative solution; it also represents real change. The main feature in
covering 6 sizes in a single boot is the ability to boost a market where sales have traditionally been rather slack due to the very short usage period of a single sized ski-boot.
IDEA solves
this problem with a solution that allows retailers the opportunity to sell more ski boots not
less (as proven by Roces with adjustable in-line skates more than 10 years ago).
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Good business for retailers
